Vivobarefoot is a minimalist sports trainer brand whose whole philosophy is based around the freedom of barefoot movement. They wanted to create a series of films from across the world to showcase their range of trainers.
As part of the Movidiam launch we decided that the best way to demonstrate how the site would work would be to produce an actual commercial and then film the process. Vivobarefoot wanted to use as many different locations so we went about finding some super talented filmmakers.
We decided on four locations: Paris, London, Switzerland and Boulder, USA. All four filmmakers had very different styles so the challenge was to provide a very clear brief. The resulting films captured the imagination of the consumers with fast-paced, high intensity action. The films have now had over 40,000 views and were used as a key part of the marketing outreach in 2014.