Samsung RFU



The Samsung Tab Active is a ruggedised high performance tablet made for hard-wearing outdoor work. It’s tough, versatile and waterproof and can be safely dropped from over one metre in height. To support the launch of the Samsung Tab Active we were tasked with creating a viral film that would highlight how tough this pocket battleship was.


Samsung had recently forged a strong partnership with the English Rugby Football Union (RFU). Rugby, a sport not for the faint hearted, was the perfect environment to test out the Tab Active. We came up with a point of view concept that told the story from the perspective of the Tab Active being the rugby ball. Throw in recently retired 2003 Rugby World Cup winner and now Minchin Hampton player/coach Mike Tindall into the mix, round up a group of tough-looking ex-players and the scene was set for kick off.


With a turnaround of only a week before product launch, we hired Richmond RFC’s pitch and scoured the internet for ex-players. After considering shooting with the Red Epic and MoVI, Director of Photography Toby Lockerbie settled on the incredible pocket size Sony A7 and a mixture of stabilising gadgets. Anyone walking past the pitch that day was left a little bemused to see Toby appearing from the bottom of a mass of bodies! The results speak for themselves, though – the film was profiled in the main banner of the Tab Active launch and across multiple retail Samsung UK web properties and YouTube. To date, the film has had over 185,000 views on YouTube.