Pure Sports Medicine



Pure Sports Medicine is the UK’s no.1 physiotherapy clinic and is at the forefront of injury treatment and prevention. They approached Pendragon after recognising an opportunity that would allow them to deliver increased patient care and further differentiate themselves from their competition.


As a result, 300 stylish, easy-to-follow exercise films were produced, meaning that following stick men exercise guides on paper is a thing of the past.


While creating the identity for the space, we worked hard to ensure the quality of the brand was respected both with locations and production values as well as with model selection. The resulting videos have racked up over 200,000 YouTube views.