Costa Coffee Express

 

Challenge

 
Costa is now the largest and fastest growing coffee shop chain in the UK. Costa Express machines, of which there are around 1000 around the UK, make grabbing a coffee on the go quick and easy but without sacrificing the great taste. Paratus Communications commissioned Pendragon to produce a film that played on the idea that a barista prepares coffee inside every Costa Express machine.
 

Idea

 
Within 48 hours we had refined the concept, storyboarded, filmed, edited, added graphics and made sure that the film was live to coincide with the launch of a competitor’s new formulation. @ParatusComms then worked their magic to spread the word.
 

Result

 
The film gained 231,537 views inside a couple of weeks and raised the profile of the Costa Coffee Express machines.