British Polo Day

 

Challenge

 
The British Polo Day (BPD) is a sports marketing concept that brings together a unique business network across the globe. With events in Dubai, Abu Dhabi, Thailand, Mexico, France, Germany, China, Singapore, India, Russia, UK and the US, the organization wanted to showcase their global events, helping them build on it year on year and assisting with the development of the British Polo Day brand.
 
 

Idea

 
To produce films with a style and quality that reflected the events themselves whilst highlighting key sponsorship activity at the events.
 
 

Result

 
Pendragon has produced 18 BPD films showcasing British luxury and heritage across the world. The content has had global coverage, was filmed in 11 countries and was broadcast to over 2 billion people, having been featured on CNN, CCTV (Chinese state TV), Abu Dhabi TV, Sony TV and Russia Today amongst others. As an example of its widespread reach, Russia Today alone has a potential global audience of over 630 million people in more than 100 countries. British Polo Day is also proud to have secured PR coverage in more than 100 different publications globally.