Boodles Jewellry

 

Challenge

Boodles, a heritage-rich British jewellery brand competes head to head with the rest of the world. Creativity and craftsmanship are central to all Boodles collections, with all pieces handmade in Britain in small quantities. Boodles wanted a brand film that showcased the painstaking process behind the making of their jewellery.

Idea

We wanted to illustrate the mesmerising journey from concept and design through to production. The result is The Making of a Masterpiece, a film which follows the craftsmanship that goes into making the Vintage Lace necklace, one of the most intricate and precious pieces in the Boodles fine jewellery collection. Once the designer has created her work of art, some of the finest British craftsmen bring the jewellery to life, setting flawless diamonds into the lace-inspired necklace. We get a rare insight into the master craftsmanship that sits at the heart of Boodles through this intimate and sensory experience. We decided to shoot with the Red Epic in glorious 4K to show off the macro detail of the process and worked with the super -talented Alejandro Candel from www.flow-audio.com to produce a custom track that was inspired by craftmanship and elegancy.

Result

Representing 215 years of expert craftsmanship, the film proved a true representation of the history and heritage of this iconic brand. The film features on the Boodles home page, in store and online through various jewellery websites and blogs.