Boodles Boxing Ball

 

Challenge

 
The biennial Boodles Boxing Ball organised by Boodles Fine Jewellery Director James Amos is a society black-tie event. This year saw the fourth of its kind held at the Grosvenor House Hotel in London, the only venue large enough to accommodate its increasing popularity. Boodles, the primary sponsors of the event, wanted to take its digital presence to the next level with a creative campaign that would further the international profile of the event and raise money for the Starlight, the charity supporting seriously and terminally ill children.
 

Idea

 
Over the last ten months, whilst the boxers have been training, we’ve been polishing pixels and refining edits, all with an eye to delivering the most superior content to support the event – before, during and after. This included a cinematic promotional film shoot on the Red Epic by @stewartread at the iconic Repton Boxing Club, 12 boxer interviews and a Facebook voting app that allowed Boodles fans the opportunity to win a stunning Boodles diamond pendant by correctly predicting the results of the matches.
 

Result

 
The pre-event films collated over 12,000 YouTube views. Similarly, the Boodles Facebook page ‘likes’ increased by an incredible 96% and the films and app were featured in a number of online publications including Tatler. The event raised a staggering £200,000 for Starlight and hosted an impressive guest list including Princesses Beatrice and Eugenie, Pippa Middleton, Richard Branson, Kelly Brook, James Blunt, Zara Phillips, Prince Harry, Danny Boyle, Guy Ritchie and Katherine Jenkins to name but a few. The post-event film was shared on a global scale and continued to raise the profile of the event, further strengthening the Boodles brand.